Food. We all have our own relationship with it but one thing we have in common is none of us can do without it. For some, it’s a real point of interest and enjoyment, exploring new foods and flavours and taking pleasure in the experience food can provide. For others, it’s a fuel & resource that drives performance, a necessity to make sure we are delivering at our best, whether that be physically or mentally.
But for many, it is a daily requirement that we must fulfil and whilst we all can find enjoyment in it, and understand that food is integral in the performance of our body and to living a healthy life, it is secondary to our other commitments that demand our time and focus, day-to-day, whether that be family, work or social life.
Whatever your relationship with food, it will play a big part in your life and demand from you, time and attention. Today, many ready to go food options have been created in order to save us time like Deliveroo or HelloFresh or a number of very convenient meal prep options such as those provided by supermarkets or companies offering to send ready meals to your home.
What all these have in common is they try to solve the problem of convenience. Whilst convenience is one benefit and a real source of value for us, all existing options seem to come with a compromise in opposition to the advantage they offer. For example, Deliveroo gives you access to all your favourite fast food restaurants but is the product you receive delivered ever as good as the one available in store? Also, if your focus is on healthy offerings, then Deliveroo simply isn’t an option for you.
HelloFresh is convenient in that it provides you with the food and recipe in hand, but it isn’t a big time saver, as you still need cook and clean. Finally, ready meal companies provide absolute convenience but the quality of meals prepared in volume are limited, they tend not to look overly appetising and it is one size fits all.
Meals by Dineindulge aims, on launch, to provide the highest level of meal preparation services available anywhere in the UK on every level and to provide value in all these areas:
Time Saved – no need to shop, cook or wash up
Convenience – instant ready meals with no meal planning required
Health Benefits – healthy meals, with some treats too of course
Tailored Meals – tailored to you & your exact goals
Meal Quality – meals of an equal standard to other catered options (eg. restaurants) or of a better standard than you could cook yourself
Meal Variation – a larger and better offering than a consumer would have access to if they were cooking for themselves.
Our goal is to provide a perfect service that delivers only solutions without any detriments and at an affordable price for as many people as possible,